Enhancing the label "Made in Morocco" through the development of products / services and qualification of the business structure members of the association.
Become a leading platform for the promotion and support of Moroccan National Brands in the international markets.
- Advise the association members
- Provide the necessary information for markets access
- Assist members in developing marketing policies
- Be the interlocutor with institutional
- Guide members to the sources of funding
- Develop and offer members upgrade programs
- Encourage the establishment of EIGs
- COMPETING: As a state of mind and as a guarantor of sustainable performance.
- INTERNATIONAL: As trade and financial conviction.
- FLEXIBLITY: As a pledge of polyvalence and questioning.
- GOOD GOVERNANCE: As a vector of transparency, compliance and securing of the association project.
- THE GROUND: As basis of surveillance, exploration and deployment.